Event Sales Manager - Moor Park Golf Club. Closes 27 Nov

Founded in 1923 Moor Park Golf Club boasts two Harry Colt designed championship courses with a spectacular Grade 1 listed clubhouse. Set within three hundred acres of parkland to the south-east of Rickmansworth in Hertfordshire 30 minutes from central London, the Club has a thriving membership of 1,500. With 13 tennis courts, lavish dining rooms and beautiful grounds, Moor Park is far more than just a golf club. It is a home for members, and a destination for visitors.

Purpose of Role:  

The role is responsible for leading the Club’s events function, with accountability for driving revenue growth across meetings, conferences, weddings and other internal and external events. This includes overseeing the entire event journey, from sales and contracting through to planning and delivery, ensuring every event is commercially successful and delivers an exceptional client experience. The role also involves managing and developing the Senior Events Coordinator, setting clear priorities, supporting professional growth and maintaining consistently high standards of administration and delivery. In addition, the role will focus on building a strong sales pipeline through proactive business development, strategic partnerships, effective marketing and the successful conversion of enquiries.

Main Duties:   

Leadership & Strategy

• Develop and deliver an annual events strategy and commercial plan aligned with the Club’s operational, financial and brand objectives. Lead, coach and performance-manage the Senior Events Coordinator, allocating workload and ensuring accurate, timely administration. Take responsibility for the development and implementation of the events budget. Set forecasts and key performance indicators, reviewing revenue, conversion, average spend, profitability and client feedback. Represent the events function at relevant management and committee meetings, presenting plans, performance and recommendations.

Meetings, Conferences & Weddings Growth

• Create and execute a targeted business-development plan to grow meetings, conferences and weddings, including clear market segments, packages, pricing and promotional activity. Proactively generate leads through corporate outreach, venue-finding agencies, wedding suppliers, local partnerships, networking, showcases and familiarisation visits. Own the full sales cycle from initial enquiry and qualification through show rounds, tailored proposals, negotiation, contracting, deposits, planning and post-event follow-up.
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• Develop compelling wedding and corporate packages that maximise venue utilisation, average booking value and opportunities for repeat business. Maintain a disciplined sales pipeline through Pipedrive and intelligentgolf, ensuring accurate records, timely follow-up and clear reporting on enquiry value, conversion, lost business and future demand. Build trusted relationships with organisers, couples, corporate clients, dry-hire partners, filming companies and key suppliers.

Event Planning & Operational Delivery

• Lead detailed event planning, including function sheets, timings, layouts, menus, supplier requirements, accessibility, risk considerations and contingency arrangements. Chair weekly operational meetings and communicate accurate event information to all relevant departments in sufficient time for successful delivery. Act as the senior client contact for key meetings, conferences and weddings, resolving issues professionally and protecting the guest experience. Work closely with food and beverage, operations, golf, finance and marketing teams to ensure events are safe, profitable, on brand and delivered to agreed standards. Review each major event, capture feedback and implement improvements that strengthen service quality and future commercial performance.

Marketing, Reporting & Governance

• Partner with the marketing team to produce campaigns, digital content and sales collateral that showcase the venue and generate qualified enquiries. Ensure all event communications and materials comply with the Club’s brand guidelines and present a consistent, premium proposition. Produce accurate weekly and monthly reports covering pipeline, confirmed revenue, conversion, forecast, profitability and progress against targets for senior management and the Board. Monitor competitor activity and sector trends, using insight to refine packages, pricing, positioning and the client journey. Ensure compliance with relevant legislation and Club policies, including GDPR, equality, health and safety, licensing and the security of financial data. Champion industry best practice and contribute proactively to the Club’s wider operational, financial and strategic goals.

Qualifications and experience required for this role:

• Proven experience in event sales and management, with a strong record of growing meetings, conferences and/or weddings revenue. Demonstrable leadership experience, including coaching, prioritising work and maintaining high performance standards. Strong commercial judgement, negotiation skills and confidence managing budgets, forecasts, pricing and sales targets. Excellent communication, organisation and stakeholder-management skills, with meticulous attention to detail.

• Confident user of Microsoft Word and Excel; experience of pipedrive, intelligentgolf or a comparable CRM/event-management system is desirable.

Personal Attributes

• Passion for delivering outstanding events.
• Naturally engaging and confident communicator.
• Proactive, self-motivated, and results-oriented.
• Strong attention to detail.
• A team player who thrives in a community-focused environment.

General

• Communicate with internal and external customers in a friendly and courteous manner at all times. To maintain a professional standard of dress and appearance, in line with company standards. Maintain a safe, clean and tidy work area. To adhere to all statutory requirements regarding fire, health, safety and hygiene. To attend any training sessions as requested and adhere to company policies. Support colleagues in delivering a high standard of customer service. Carry out any additional duties as reasonably requested by the management team. Promote the Moor Park Golf & Tennis Club brand in a positive light at every opportunity.

Remuneration, benefits and hours of work:

• 40 hours per week, ensuring flexibility and work-life balance. 5 days out of 7 days, weekend work may be required Competitive salary plus bonus scheme Contribution to company pension fund Training & Professional development provided (subject to individual and business needs) 28 days annual leave (including bank holidays) Daily meal provided Access and use of Club facilities

This role profile is not exhaustive; it will be subject to periodic review and may be amended to meet the changing needs of the business. The post holder will be expected to participate in this process and we would aim to reach agreement to the changes.