UK Brewers launch incentive for independent venues

Earlier this year Greene King and Belhaven breweries launched a new service, Value For Venues, which offers independent venues a unique package of a catalogue of products, logistics support, business management and financial support. Now the brewer is offering current customers the chance to earn free credit for their account by referring another venue.

During a time when rising supplier costs and ever-changing consumer habits make running an independent venue extremely tough and isolating, Value for Venues is there as a helping hand. The service supports independent venues to add value to their business through three key pillars; range freedom, customer service and financial support/ business advice:

Range Freedom

Range freedom offers operators an array of best-selling beers, ciders, wines, soft drinks and spirits. This means independent venues can avoid dealing with multiple suppliers, delivery slots and points of contact with Value For Venues making things simple by offering an extensive range of drinks in one, reliable delivery.

Customer Service

The premium customer service support offered within the package also helps businesses to run smoothly, with 363 days per year over-the-phone troubleshooting and cellar support, should anything go wrong.

Financial and Business Advice

The third pillar of service available within the suite of assistance is financial support and business advice. Needed now more than ever during an unstable financial climate, Value For Venues can help to keep cash flows healthy and provide advice on lowering operating costs, ultimately making businesses more profitable.

Following the launch in March this year, the brewer is now offering a referral incentive for current Value For Venues customers to refer another independent venue and they’ll receive £500 credit to their Greene King or Belhaven ordering account and 1x £100 high street voucher.

While Greene King is known for its brewing expertise and the operation of pubs across the UK, Value For Venues aims to support the wider hospitality sector amidst challenging times for independents. Scottish free trade venues will also see the service tailored from Belhaven Brewery, in Dunbar, which has been a part of Greene King since 2005.

Claire Bates, Marketing Manager for Value for Venues, said: “We’re incredibly proud of the launch of Value for Venues and the success it has already has. We continue to find opportunities where we can further support our customers and this incentive is a great way to spread the news of the service, whilst we reward our current customers for their commitment.”

For independent businesses looking for more information, or current customers look to refer another venue, head to www.valueforvenues.co.uk.

For information on the Value for Venues customer incentive go to: https://valueforvenues.co.uk/customer/